of Travel Agencies
- General Info
- Find Out More
What is WESTA?
WESTA, a member owned and managed marketing cooperative, is operated for the sole purpose of generating increased revenues for its membership through a broad spectrum of programs run in partnership with a selected group of premier travel partners.
Formed in the late 1970’s, the Western Association of Travel Agencies was started by a group of independent travel agencies seeking to network and promote professionalism and integrity in the retail travel industry. As WESTA evolved, it became beneficial to negotiate preferred supplier programs with those tour operators and cruise lines that played a major role in travel on the “West Coast”. Today WESTA, is a leader in providing its membership with one of the most profitable preferred supplier programs available, along with the marketing and educational programs to support these suppliers.
There is one huge difference between WESTA and other agency marketing groups. Our member owners actually help manage and share in the profits of the organization. Several agency groups use the term co-op, but which groups have member agencies review their financial's on a monthly basis? We even go so far as to allow member agencies to review our supplier agreements since, after all, they are actually your supplier agreements. Ask your present agency group if they will offer you these same privileges.
Unlike most consortia, WESTA member-owners receive the “back-end” overrides generated by their sales, as well as 100% of the annual profits of the organization.